Smelling a certain fragrance can signal a treasured memory in us. Our sense of smell plays a crucial role in our emotional well-being in this rapidly changing and chaotic world.
Here are some fragrances which are only available at new concept shop, BeautyMART in UK, where Millie Kendall and Anna-Marie Solowij, two of the beauty industry's experts carefully selected to be a part of their edit.
Why not drop by and experience these scents for yourself !
Japanese room fragrance 'DEICA'
For centuries people in Japan have cultivated an appreciation for fragrance, using it to focus and elevate their thoughts and senses. It is always strongly associated with creating atmosphere according to the seasons and the sense of beauty.
It is interesting that perfume sales in Japan are miniscule compared to the West as for them, fragrance has a strong connection with social, cognitive, psychological, physiological domains and human performance. Thus, the Japanese room fragrance 'DEICA', pays special attention to their ingredients which mostly grow in their own herb garden, creating special scents in the form of a diffuser and room spray (£45.00 for 480ml in 3 scents: 'Reve', 'L'Argent' and 'Dream'.The aroma diffuser in 3 scents with beautiful flowers (£75.00)
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| 'Liberte' 180ml |
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| 'Beaute' 180ml |
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| 'Lamour' 180ml |
Water perfume : I Hate Perfume
This perfume uses no alcohol which evaporates quickly, dries the skin & hair and is highly flammable.
The creator of the brand CB says that 'Oil & water are what the skin naturally needs to hold fragrance the longest ' CB initially started to blend perfume at Keihls which I love the scents of, and it's shows in unique and impossible to mass-produce scents with fine ingredients.5 special scents are available at BeautyMART (£75.00)
at-the-beach-1966
the-fir-tree
mr.-hulots-holiday
russian-caravan-tea
patchouli-empire
The LAGUDA
15ml £35.00
The LAGUDA is cultural and geographical alchemy: the scents of here and there. Bright and effusive bergamot, orange tree and spearmint are tempered by rosewood and jasmine, diffused by the warmth of sandalwood, frankincense and patchouli.
LAGUDA is exotic, multi-cultural, for any gender, Conceived by editorial hairdresser Ayo Laguda and realised by award-winning perfumer designer Azzi Glasser,
LURK PERFUMEOILS £42.00 each
From Soho NY, This natural perfume oil is hand blended and poured using only pure essential oils in a base of organic jojoba. No water or alcohol is used in perfume oil concentrates. It's uses no chemical preservatives, stabilisers or additives either.
It is in the handy little bottle which fits in your bag very nicely.
5 signature scents are exclusively available at BeautyMART in UK
• PRJV1
• AS01
• BS003
• RSW005
• TBPV1
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