Friday, 3 June 2011

By Eli Wakamatsu: Introducing the IDOL shoot team and how to get the look

Eli Wakamatsu recently worked on this amazing campaign for IDOL with the photographer Derrick Santini.

This is what she had to say about the shoot:

I would like to post about some of my lovely friends who are behind the brand, Idol who I worked with to create images for their latest collection.

Idol is the premium brand exclusive to New Look, attracting a host of A-list stars proving that it’s not just the international fashion labels that achieve celebrity credibility. Beyonce, Lindsay Lohan, Black Eyed Peas singer Fergie, JLS and Madonna’s daughter Lourdes have all been pictured in the press wearing pieces.

Please meet the talent behind the images. 

 
First Idol’s gorgeously sharp Marketing Manager Hannah Man.








 

Next the gorgeous Aries, Idol's Design Director Donovan Pascal who designed the collection.






And The exciting images are captured and photographed by mad (in a good way!) and beautiful Derrick Santini.








 
And his long term partner (business and private), Lily !








The day of the shoot was much fun and very productive!

 
To achieve the look:

When you want to achieve deep blackness around your eyes like these images, try using midnight blue instead of black.

Black coal pencils and black eye shadows can look more ash than deep black when you lay those colours on top of each other.
Use black coal eye pencil to create the shape first, fill with matt black or grey shadows then then go over it with the Shu Uemura eyeliner inNight Blue and the Pressed eye shadow in Metallic Denim.
 


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